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The Nail Bar started as a single nail studio in Jubilee Hills, Hyderabad in 2022. By 2025, they had 5 locations across Hyderabad and Warangal. Rapid growth without a centralized system led to escalating coordination costs, staff scheduling chaos, and inconsistent service delivery. After deploying Rozx across all locations, they reduced operational overhead by ₹80,000/month while maintaining quality standards chain-wide.
Core Metric Achieved
With 5 locations and 35 nail technicians, founder Neha Reddy was managing schedules through a combination of 5 WhatsApp groups, individual spreadsheets per location, and daily calls with each branch manager. Staff would occasionally be double-booked across locations. Payroll for 35 technicians across varying commission structures was a monthly ordeal that took Neha and her accountant an entire weekend.
Rozx was deployed chain-wide with a master multi-location account structure. Each location got its own calendar, staff logins, and inventory tracking, all visible from Neha's central owner dashboard. A standardized service menu with uniform pricing was configured. Staff availability was made cross-branch visible. Payroll was centralized with all 35 technicians' commissions calculated automatically. A chain-wide loyalty program was introduced — points earned at any branch, redeemable at any branch.
