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Aura Unisex Salon in Indiranagar, Bengaluru was running 6 chairs with 14 staff but losing nearly ₹1.5 lakh per month to no-shows and missed phone calls. Within 3 months of switching to Rozx, they reduced no-shows by 47%, filled empty slots via real-time online booking, and recovered ₹1.2 lakh in monthly revenue.
Core Metric Achieved
Aura had been operating for 4 years on a single WhatsApp group and a manual paper register. Their receptionist managed 60–80 incoming calls per day during peak hours, and missed calls during busy periods meant lost appointments. No-show rates hovered around 28% — significantly above the industry benchmark of 10–12%. Without a CRM, they had no way to follow up with clients who hadn't returned in 60+ days, and their inventory was tracked in a notebook that staff frequently updated incorrectly. Owner Meera Krishnamurthy was spending 3 hours every Sunday manually pulling staff commission sheets.
Aura deployed Rozx across all 6 chairs within a single day. The Rozx onboarding team migrated their existing client list (820 contacts) into the CRM via a CSV import. Within the first week, they activated WhatsApp automated appointment reminders — a 24-hour reminder and a 2-hour reminder — for all upcoming bookings. Online booking via their Rozx-powered booking page was enabled, with real-time slot visibility. All staff were given individual Rozx logins to log services and track their own commissions in real-time. Inventory was configured with reorder alerts for their top 12 product SKUs.
